Here’s something people who are biz owners struggle with a lot. And here I’m talking mostly about indie businesses, not the commercial ones. These people are mostly artists or creative souls in some way.
Should I give discounts or gifts?
I haven’t had a moment of struggle with this when I was starting and still don’t. Because my vision is to always give more value. Think about it for a second… How do you feel when you purchase something and get a discount and how do you feel when you get an unexpected gift? Which one feels better for you?
Whenever I need to make decisions for the brand, no matter what nature it is, I tune into how would I feel like a customer first. Does this feel right? Would I be happier with this or that? Based on those answers I move on to research and usually ask someone else for an opinion, as well. Sometimes it’s hard to be objective in these situations so other opinions could help. I always want people to feel good about the items they get, and not just consume them, but through the whole process. From the moment of order (or before) to the final point.
And I know they do because I get a lot of impressions all the time.
Since Black Rabbit Tea is based on authenticity and the mission is to spread the magic (magic stands for a positive vibe, kindness, compassion, joy, freedom, nature, vitality, understanding, awareness, freedom of choice, creativity, and all the other soul led attitudes) there’s no room for ‘You should do this or that’, but ‘What’s in integrity with the brand?’ And that is why our magic works. That is why people behind the brand are happy to work on it as much as people who purchase from us. We enjoy together, both sides!
There will always be people who will recognize that and probably start to steal your ideas. That’s fine. The consumer will always recognize the difference, I’m not worried about it. You know why? Because those who steal from you will never be able to transfer your energy. Authentic stays authentic. They may have some results with your ideas, but that will also crash fast because they wouldn’t know how to keep up with it. I’ve seen them fall already, and that doesn’t scare me. To sustain that energy and have long-term results is to BE that energy. You can not give what you don’t have, right?
This is something I had in mind today for the Journaling, but I would love to hear your thoughts about this topic, as a creative owner or consumer… human before all 😀
What makes you feel better, discounts or gifts?