“Quality means doing it right when no one is looking”
Do you know this quote by Henry Ford?
Today, Ford is not a small brand at all. But they were once. They had their baby steps, like every other business.
But once small business reaches some point of success they become big ones. Furthermore, they become an industry, investing more and producing far more. At that level, usually, product-based companies start to lack in quality. The truth is it’s almost impossible to get back to the first quality stage, because now they have more people who are working for them, and those people don’t care much how the customer will feel purchasing the product. This is not cool, right? But that’s how it is.
When somebody else is paying the salary, most employees don’t care if the customer is happy or if he/she will come back again. It’s not their responsibility to make the salary, but just to do the work they are getting paid for.
How much we would raise the quality level of many things if we could shift this?! Imagine that. If each person would treat their position as if they’re making a product for themselves… I know, I already feel that.
Industrial production is just industrial production and I honestly doubt that will ever change.
Which is why I turned to small businesses years ago. I buy & support them as much as possible. I’m one of them now, but I started looking for them far before. Part of that is because I like unique stuff, and they’re the only ones who can make that. I just love having what nobody else does, or at least not the majority. There is some magic in authenticity 🖤
Now, small business doesn’t mean that people are not making money from it. They do, and that’s what keeps them going. They have expenses they need to cover, they have to live, and they also have bigger dreams. I doubt that any small business owner would turn to industrial production, but that still doesn’t mean that they don’t want to grow. Industrial production would just crush the heart of the brand. They are called small businesses because they make products in small quantities and they have smaller teams.
The only thing that is not smaller with them is the cost of the products.
And it shouldn’t be!
Before you strike now, let me tell you why 🙂
> They buy supplies at higher prices (even if it’s bulk, they still don’t reach the quantity level to get it really cheap)
> They care about the quality, which still puts the price up
> They have to do the work themselves. If they have a team, they still help out
> Their logistics cost more
> They put the time to think about what they will bring to the table & an effort to make it happen
> They really pack it with delight
But even if we take these parts out, they actually CARE about how you, as the customer, will feel when receiving and while using their products. And that itself has a special price. They hardly sell just for money. There’s always a bigger story behind the brand. They sell for the satisfaction of you consuming what they create. If you are not a creative type yourself, it’s a little hard to understand this part, but you can always try 🙂
> This is why they will bump into your inbox asking ‘Hey, how did you like the product?!’
> This is why they will answer all your questions about it.
> This is why they will add a little note to your order saying ‘Thank you!’ (and really mean it!)
> This is why they will surprise you with a gift.
> This is why they will sometimes give you coupons and discount for your next order.
> This is why they will share your testimonial.
> They want to improve every aspect of the business if needed, and they do that best by getting feedback, so whenever you can, feel free to drop them one.
And on top of all, they will stay connected with you, on the human level. They really want to know the person who’s interested in what they make.
I am so honored I met so many fantastic people running the Black Rabbit Tea. They are customers, but they are also business owners, artists of various kinds, and beautiful souls. That level of… well I’ll just say Love… already covered the part of business costs 🙂 And spreading worldwide, there are always more of them to come, to connect, to collaborate, to walk with.
Again, pricelesssss! 🖤
So, the gift season is here!
Think about this while preparing your next surprise for your loved ones!
There are many yet to be discovered, so take your time, pour yourself a nice cup of tea and spin a round of support to small businesses, handcrafters, makers and dreamers. I can assure you that you will have a unique experience!
Of course, the Black Rabbit Tea is always here for you!
Search the website and if you still are not sure what to choose, get in touch, let me help you out. Or just reach for the Gift Card and let your friends & family choose for themselves.